Mountain West HERC

Salary:                 Commensurate with experience
Benefits:              The University offers generous benefits including paid time off (holidays, holy days and vacation), employer matching contributions to the retirement plan, and tuition benefits for employees and their eligible dependents. Learn more and explore benefits at www.duq.edu/benefits
Location:               Marketing and Communications
Position Status:     Full-time                                             
Hours:                    Varied
Position Number:   438518/10-1174               
FLSA Status:          Exempt

POSITION SUMMARY:

The Web & Email Marketing Manager helps to ensure proper execution of the design and standards set out by the Sr. Director, with DMC leadership. The role collaborates with campus content editors to deliver a prospective-student–focused web experience and serves as the primary resource for internal (non-recruitment) email marketing, including best practices, training, and support. The position requires independent judgment, problem-solving, and cross-campus collaboration to advise partners, manage issues, and respond to evolving needs.

DUTIES AND RESPONSIBILITIES:

Manages day-to-day design, navigation, and content operations for the University’s public website, intranet/portal, email marketing platform, University app and other online communications (e.g., event registration and RSVP forms). Assists campus content managers with navigation, design, content structure and technical issues to ensure a seamless and user-centered experience.

Is the subject matter expert on predominantly internal email marketing. Develops training and manages Campaign Monitor accounts and templates; collaborates with campus partners to develop and send emails.

Collaborates with DMC colleagues and CTS on online marketing initiatives, web applications, portal and intranet development, tracking and back-end support to meet strategic marketing goals.

Establishes and enforces Duquesne email governance including templates, appearance and styles.
Creates, updates, and optimizes web pages and content for university departments and institutional initiatives; establishes and enforces web templates, styles and appearance standards.

Other Duties as Assigned - Perform additional tasks as requested by the Senior Director/ Web Services and Digital Accessibility or other leadership to support departmental and institutional goals.

REQUIREMENTS:

Minimum qualifications:

Bachelor’s degree from an accredited educational institution in digital communications, marketing or related field. 

One to three years of experience in website management and production, including creating, testing, implementing and troubleshooting web tools.

Strong project management, organizational, communication and client-service skills, with the ability to work both independently and collaboratively.

Knowledge of current web development and design practices, including accessibility standards.

Knowledge of email marketing platforms and best practices.

Experience with content management systems; higher education experience preferred.

Note: Web developers and managers often can be self-taught or develop skills while in other roles. 

Portfolio and project proofs can be a good substitute for formal education. 

Preferred qualifications:

Master’s degree Web design, digital communications, marketing, administrative systems, or related field from an accredited educational institution.

5-8 years of work-related experience.

GA4-Demonstrates proficiency in analyzing website traffic and user behavior using Google Analytics, enabling data-driven decision-making and performance optimization within 1 year of hire.

Experience developing and applying brand standards in a web environment.

Experience with Campaign Monitor (or similar platform) email marketing.

Experience with Modern Campus (or similar) CMS, knowledge of HTML and API integration a plus.

Knowledge of digital accessibility standards.

Alternatively, the successful candidate may possess any equivalent combination of experience and training, which provides the knowledge, skills and abilities required to perform the essential job functions. This includes, but is not limited to, the following:

Professional Competencies;

Excellent communication skills;

Problem solving aptitude;

Collegial and collaborative attitude;

Ability to organize, prioritize and manage multiple timelines with short-, medium- and long-term deadlines.

A User Experience orientation;

A high degree of independent judgement on issues related to the University’s brand and flexibility.

Ability to train, coach/counsel and inspect work of 100+ content managers across campus.

Digital & Technical Expertise;

Excellent understanding of web and electronic communication trends, best practices and analytics.

Familiarity with SEO and SEM best practices;

Ability and interest in continuing education in digital marketing (accessibility, AI/Bots, personalization, etc.)

Fluency with HTML/ CSS, Adobe Creative Suite, video and rich media implementation and Google Analytics or similar tools. 

Basic knowledge of JavaScript, WordPress, PHP, HTML5, jQuery.

Ability to establish and maintain effective working relationships with the University Community.

Ability and willingness to contribute actively to the mission of the University and to respect the Spiritan Catholic identity of Duquesne University.  The mission is implemented through a commitment to academic excellence, a spirit of service, moral and spiritual values, sensitivity to world concerns, and an ecumenical campus community.

APPLICATION INSTRUCTIONS:

Applicants are asked to submit a cover letter, resume, and contact information for three professional references.

Duquesne University was founded in 1878 by its sponsoring religious community, the Congregation of the Holy Spirit.  Duquesne University is Catholic in mission and ecumenical in spirit.  Motivated by its Catholic identity, Duquesne values equality of opportunity both as an educational institution and as an employer.

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About Duquesne University

Duquesne University, a private, Catholic institution, prides itself on being mission-centered and mission-driven. Our employees contribute to our culture of academic excellence and our mission of serving God by serving students. In turn, they enjoy a supportive working environment that values individual talents, encourages teamwork and rewards accomplishments. A nationally ranked top-tier university, Duquesne has established a legacy of excellence in liberal and professional education. Our 14:1 student-faculty ratio allows our students to work closely with expert faculty. Duquesne has also won accolades and recognition among the nation’s top 20 small research schools for our research initiatives and faculty productivity. Situated on a 50-acre campus within the city, Duquesne provides a small-town feel in an urban setting. The Pittsburgh region offers a variety of cultural, education and professional opportunities, as well as a safe and affordable lifestyle. We strive to attract, recruit and retain a dynamic, diverse workforce. Our employees benefit from an array of campus resources that provide convenience and cost savings, including a variety of dining options, a full-ser...vice Starbucks, a retail bank and credit union, a fitness center and year-round wellness programs and onsite parking. Employees also may take advantage of the many educational, cultural and sporting events sponsored by the university.

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