Mountain West HERC

Position Summary

Reporting to theDirector ofStudent Communications,the Communication & Social Manager leadssocial media strategy andsupportsbranch-widecommunication efforts forMSU Denver Enrollment &Student Affairs.This role usesanalyticsand audience insights to inform content strategy, improve engagement, and connect diverse student populations with resources,services,community,and key deadlines.

The Manager will be responsible forstrategizing, managing and creating content for the Enrollment & Student Affairssocial media channel(s);writing content and schedulingthe weeklyall-studentnewsletter,The Runner;updating webpages as needed; andidentifyingother creative means toshare information and build engagement with current students.

The Manager is empowered and expected tocontinuously improve communication processestoreflect best practices. In particular, the Manager will work closely with the Director ofStudent Communicationsto develop thoughtful communication campaignstoconnect students with resources, on-campus events, andessential information,whilealsopromotingEnrollment &Student Affairs' services.

Success at MSU Denver requires significant adaptability and an enthusiastic commitment to teamwork. The Managersapproachwill be relational, savvy, and inclusive. Furthermore, all MSU Denver employees share responsibilityto fostera model workplace. To this end, the Manager is expected to practice thoughtful and intentional communication and collaboration,lead creative problem-solving, activelyparticipatein meetings, serve on committees, engage in team-building activities, and cross-trainwith other staff to foster organizational resilience.

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Duties/Responsibilities

• Manages,strategizes, leads contentcreationand analyzes metrics toexpandsocial mediaefforts;andidentifiesandleveragesnew and creativeways to reach studentsandexternal audiences.
• Collaborateswith Director of Student Communications tocreateand scheduleamobile-optimized,inclusiveand error-freeweekly newsletterfor all students.
• Leverages writing skills and adherestothe branchtone and style guide to writecopyacross multiple platforms,includingsocial media, email, newsletters, and other platforms.
• Implementsdata-informed strategiesand opportunities,including A/Btesting,variedsubject lines, etc., tocontinuouslyimprove metrics and increase engagement in the weekly student newsletter.
• Cross trainsEnrollment and Student Affairs social mediacontentowners(students and staff)on strategy,toolsand best practicesto ensure consistency and effectiveness across channels.
• Attends on-campus signature events to connect with students andtoidentifycontent opportunities.
• Reviews andmaintainsthe shared student communications inbox for request submissions to the all-student newsletter.
• EnsuresADA compliance andthe maintenance of MSU Denver's brand identity through all activities.
• Highlightachievements,sharing high-impact numbers to branch Leadership,Student Affairs'annualreporthighlights,and other outlets.
• Continuouslyimprovesprocesses and plans to adapt to changing circumstances and uphold best practices, especially around inclusiveness for diverse audiences.
• OverseestheStudent Affairs website's content, organization,structureand ongoing maintenance.

Other duties, including:

• Attendson-campuseventsandassistswith annual projects and events asneeded.
• Potentiallymonitorssocial media channels during crises, reporting findings to the Director of Student Communications.
• May supervise a team of student employees.
• The Student Affairs operations team shares ownership ofour office's day-to-day operations and coverage. Time spent covering the front desk andassistingguests is ateamexpectation.

RequiredQualifications

• Bachelor's degreein communications, marketing, business,journalismor related field
• Excellent writing and editing skillsto produce compelling, error-free copy
• At least oneyear ofprofessional work experiencemanaging social media for an organization or brand
• Proven ability to tailor communication methods to a wide range of diverse subjects and audiences.Experience crafting engaging content.
• A high levelofprofessionalism, discretion,adaptability,and collaborativeskills.

Important Note: Successful applicants will ensure their resumes clearly demonstrate that their work experience describes how they meetALLrequired qualifications.

Preferred Qualifications

• Experience usingCRMs, such asSalesforceMarketing CloudandWord Press
• Experience using social media analytics tools, such as Meta Business Suite, LaterSocial; and social media platforms,Instagramand LinkedIn
• Graphic design experience, including Canva, Adobe Creative Cloud
• Confidence using Microsoft 365 Suite, including Teams, OneNote, Outlook, SharePoint
• Experience in a higher education setting or other complex organization

Work Hours

• Full-time, 40 hours per week, Exempt
• Monday - Friday, 8:00am " 5:00pm, 40 hours per week
• Evenings and Weekend Work: As needed, but rare
• Hybrid schedule (on-campus and remote) available for this position.
• Travel: Rarely

Salary for Announcement

We anticipate the qualified candidate to be placed between $52,934 - $62,000. The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.

The above salary range represents the Universitys good faith and reasonable estimate of the range of possible compensation at the time of posting.

Instructions to Apply

For full consideration, please submit the following documents:

• Resume

• Cover letter describing relevant job experiences as they relate to listed job qualifications and interest in the position

3 professional references will be required of the finalist. One reference must be a prior supervisor.

This position will remain open until filled. Please apply byFebruary 20, 2026for consideration.

Official transcripts will be required of the candidate selected for hire.

If you are an Internal applicant, please apply via the Jobs Hub tab within the WorkDay Menu

Important Note: Successful applicants will ensure their resumes clearly demonstrate that their work experience describes how they meetALLrequired qualifications.